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The Pointillism Maserati

 

Every action that we take either enriches us or impoverishes us.

When we have perfect clarity about which is which, we’ll have the keys to the vault.

Expenses

I was driving through downtown Naples on a beautiful October Saturday. You have probably heard – and rightly so – what a beautiful city Naples is, and certainly there is a lot of wealth here, in the city itself and on lovely Marco Island.

On U.S. 41, the main north-south road connecting the main cities in the area, there are plenty of luxury car dealerships. I don’t mean the Honda Acura. I mean Maserati, Aston Martin, Tesla.

That’s fine.

But these are, for most people, expenses. Most people will not leverage a vehicle into a (spoiler alert!) ROI.

In the heart of downtown Naples is the difference between spending 6 figures to enrich your life or spending 6 figures to impoverish it. Just where U.S. 41 turns to the southeast is a cluster of establishments that spells out that difference in 2 words:

art galleries.

Art appreciates in value. Most vehicles do not. In a given transaction, one type of disbursement is an expense whereas one is an investment.

But while the dealerships are all up and down U.S. 41, you have to go to one special place for those art galleries.

What are the questions you’re asking yourself right now?

 

Browser Productivity Tips You May Not Know

If you spend a lot of time online using a web browser to view web sites or to work in online applications, then you may benefit from knowing these wonderful features about your browser software.

Bookmarks

All browsers support bookmarks, and hopefully you are already using this powerful feature. Which web pages do you need to visit on a daily basis? Those should be ones that have a place on your browser’s bookmark bar. Look for your browser menu to find the bookmark commands you can use to set them up.

Avoid bookmarking your bank, brokerage, and credit card web pages for security reasons, but most everything else is fair game and will save you a lot of time.

Browse Incognito

Need to browse privately?  Many browsers offer incognito browsing which disables browsing history and the web cache. Find this command in your browser menu.

People

Roughly two-thirds of the population use Google Chrome as their browser, and the People feature is unique to Chrome. If you have a situation where you have multiple accounts with one software provider, Chrome allows you to have an entirely separate browser session going on for each person.

Let’s say you’re a social media consultant and manage the Facebook accounts for ten clients. You can set up a “person” in Chrome, one for each client. You then can have ten browser sessions going for each of your clients without having to log out and log back in to each Facebook account.

Do you volunteer at a nonprofit where you manage accounts for them? Set them up as a new person, and you can log in to all of their accounts without impacting yours.

Pretend that different departments of your business are separate people. Set up Accounting as a person in Chrome and log in to all of your accounting apps. Or set up Marketing as a person and log in to all your marketing and social media apps using this person.

Set up a different bookmark bar for each person, pouring rocket fuel on your time savings and decluttering you bookmark bars at the same time.

Set up a new person using the Manage People section in Settings.  Toggle between People by using the button on the tab bar at the top right of your screen just to the left of the Minimize command.

Extensions

Many browsers have extensions or plug-ins which expand the functionality of the browser. Here are couple of favorites.

  • Gmail Offline – allows Gmail users to view their email when they don’t have an Internet connection.
  • AdBlock Plus – tired of ads popping up? Get this extension to thwart them.
  • Momentum – provides a customized, motivational dashboard with weather, time, and daily to-do items.
  • Pocket – allows you to save articles and other content to read later or on your other devices.

Many of the software apps you use every day also have Chrome extensions you can use. Pinterest, Evernote, your anti-virus software, Hootsuite, and others have extensions you can check out and install.

Try these tips to learn your browser software better and become more productive while navigating the web.

After the Storm

 

Be careful of working with contractors and repair professionals who might be overwhelmed with business after a natural disaster.
Not everyone has a solid business model; many small business owners act without planning and then get into trouble. There are too many entrepreneurs who say “yes” to too much work, they don’t manage their receivables, they don’t forecast and plan their cash inflows and outflows…
…they’re paying for labor and materials on time but the insurance companies or other customers are slow to pay them…
…and then *your* project stops without warning because this has multiplied in a dramatic business uptick and they’re insolvent.
There’s a name for this. It’s called “growing themselves out of business.”
Business owners aren’t going to tell you about this. So when you choose someone, do it on a warm referral, not just based on their quality of their work and the timeliness with which they keep their promises, but also how solid the business itself is.
If YOU’RE the owner of business with a sudden uptick, share your own successful business model with potential customers. Mention your consistent stream of employee candidates who want to work for you, your automated hiring and vetting process for employees, your diversified supply chain, your sparkling accounting records and low/no receivables that make your cash flows work, mention that you get a good night’s sleep daily because you have an amazing administrative team, not just the people on the front lines providing the services. (And if you don’t have these, you know how to reach us…don’t you??)
They’re shopping around. You know they are. So share with them the above warnings. Educate them as to what to watch out for with others in the industry, build credibility while you’re doing so, and position you own business as the one to trust.

When Should I Outsource My Bookkeeping?

You say that you’re not ready to outsource bookkeeping. I’m going to challenge you to get there. Here’s how:
[1] Become a leader in your own company
Make sure you get trained in how to delegate your bookkeeping, not abdicate it. That’s how microbusinesses go out of business. No oversight, and their money is gone, no legal fund either to pursue it. Just gone. And even if there’s no theft, what’s the point of bookkeeping if you’re not doing anything with the information? Delegate, and interpret the reports to make a decision (see #3 below for more on that).
[2] Get an ROI
If the money isn’t there yet to pay for it, that’s because you don’t have an engine to turn your time into dollars. You will be ready to get your bookkeeping outsourced when you are aware of how much more time will become available to you and how much profit you can reliably generate with that extra time.
[3] Learn how to turn your data into cash
Get trained on how to turn your accounting information into cash. Why bother with bookkeeping at all? There’s no point at all…unless you’re prepared to learn how to make money or save money (or both) with the information that you get from your bookkeeping records.
Until all 3 of the above are in place, don’t bother with your bookkeeping and don’t fret about outsourcing. Take it off your plate. Then make your time more financially valuable. Then get trained in how to monetize your accounting information. Then get trained. in how to delegate. Then find an expert.

How to Beat Procrastination

Would you call yourself a procrastinator?  If so, you’re not alone, and with our to-do-lists growing daily, the percentage of people who procrastinate chronically has increased over the last few decades.

There’s a difference between procrastinating and prioritizing.  Great entrepreneurs know how to put the most important tasks first. There’s also a difference between procrastinating and being overloaded with tasks; that’s another problem called delegation (or lack of it), and that’s a topic for a later article.

If you need a little motivation getting things done that you are procrastinating, here are five quick tips.  Even if you aren’t a procrastinator, these tips may boost your productivity.

  1. Check your willpower.

Think of your willpower like a tank of gas that you use up every day.  By the end of the day, it’s gone.  If you leave tasks that you procrastinate until the end of the day when you have no willpower left, chances are they won’t get done.  Instead, re-arrange your schedule so that the tasks you are procrastinating on get done on a full tank of willpower, usually in the morning.

  1. Set an internal deadline.

You might respond well to external deadlines when everyone is watching or there are consequences for missing them. If so, then make your internal deadlines external ones by announcing them to the world. Having friends ask you about the deadline will incent you to keep your promise.

  1. Treat your success.

If you completed the task you have been procrastinating, then stop and reward yourself.  Your reward should be personal, something you enjoy. Perhaps it’s a spa day, a movie during the week, a long lunch with friends, or just a leisurely walk.

Hopefully you will want more rewards, so you can set a new one for the next tasks you complete.

  1. Break it down.

Sometimes procrastination is the result of feeling like the project is just too big.  If you have a large project looming ahead, break it down into smaller pieces that you feel are more manageable.

  1. Find your power hour.

Everyone has a time of day where they perform the best.  For early risers, it’s the crack of dawn.  For late night owls, it’s past sunset.  Find the time of day where you have the most energy and motivation, and plan your difficult tasks accordingly.

Almost everyone procrastinates on their least favorite tasks. Let these tips help you boost your productivity and reduce your procrastination.

Course Corrections and Your Board of Directors

Shocking news: Life doesn’t always go as planned.

Where does this leave a not-for-profit organization with a board-approved budget and a mid-year realization that something has changed.

So how does one approach this conversation with the Board?

Go with the high-level points of the journey:
* because of [a] we had envisioned [b] * when we observed/learned [c], we realized that [d] * we made a financial plan in order to create workability in making mission
* the principal differences from the original budget include [e], [f], and [g].
* here is the updated plan, and we have tactical plans in place to make this a reality.

It’s important to be committed to the mission, not attached to a circumstance, process, or goal that you realize is an unreality.

So keep your eye on the prize, develop new strategies and tactics and include a financial plan for workability. Inspire your board and go after that mission!

Is It Profitable to Blog?

One of the many online marketing options available for businesses is blogging. A blog can act as a company’s daily newspaper, letting customers and followers know the latest news about what’s happening. It can also be a wonderful revenue-generator.

As long as the content of your blog is relevant to your readers, you can post on a wide variety of topics. You might want to let clients know about an upcoming sale, a new employee, or a tip related to a product or service of yours.

Some businesses make a separate revenue stream out of blogging. The most profitable blog today is the Huffington Post. Revenue from blogging can be earned in many ways:

  • By selling ad space to people who want to get their products in front of people who read your blog
  • From sponsors
  • By holding events your readers attend
  • From commissions from the sale of products on your site
  • By creating products and services such as membership sites which allow paid access to your resources

Making money from blogging through one of these revenue streams takes work. Not only do you have to find or create content, you’ll need to attract readers too.

You can also simply use your blog to generate a following for your products and services. The right content can improve customer service, educate customers on your products which leads to better client retention, or inform them of the benefits of your products during your sales cycle.

If you’re not a writer, there are plenty of freelance writers available that you can hire to create your blog posts.  You can also curate articles, meaning you can find existing articles and ask the author if you can re-publish theirs.

Creating a blog is easy with software like WordPress or apps like Blogger.com WordPress.com, and Wix.com, and all of these solutions are free.

Think about how a blog can impact your business for the better.

Cool Apps: Amazon Echo

Did you ever want a secretary that could answer questions all day? While Amazon’s Echo product can’t fetch coffee, it can perform all sorts of digital tasks that come up in daily life at work and at home.

The Echo Dot looks like a small speaker that sits on your desk or table or in your car. It’s enabled with voice recognition and can be integrated with hundreds of apps. Its voice, named Alexa, can answer questions, spend money, play games, control components of your house, play music, and act as an alarm clock. And that’s just for starters.

Alexa listens to your voice and responds. A few of the questions that Alexa is capable of answering correctly include:

“Alexa, how old is Matt Damon?”

“Alexa, where is the closest sushi restaurant?”

“Alexa, could you order a stapler from Amazon?”

“Alexa, open Amex.”

“Alexa, set a timer for 20 minutes.”

“Alexa, order a pizza.”

“Alexa, play music by Lorde.”

“Alexa, what’s on my calendar?”

With additional integrations, Echo can control room temperature and turn on lights. Echo’s range is one room in the house, and the biggest Echo fans have more than one in their house and one for the car.

Echo can be used for business or personal needs. Where it comes in for business is to give you insight in how your business ranks in voice search results. Ask Echo about your business by asking it to find a business similar to yours. For example, if you run a hair salon, ask Echo to find a hair salon. Does it mention yours or your competitor?

Echo can save you time, amuse your employees, and help you gain marketing insights into your business.

Could Your Business Survive a Disaster?

As business owners, we want to remain optimistic about our business’s future. But life can happen, and we need to be prepared.  A good business owner thinks about all the risks to their business and has a plan in place to reduce or eliminate them.  In 2017, we’ve already had floods in the Midwest and California, a healthy dose of tornadoes, and an ice storm earlier in the year.  And those are just the weather disasters. Are you ready?

In 2015, Nationwide ran a survey that revealed that three out of four small business do not have a disaster plan.  The same survey noted that 52 percent of small business owners thought it would take three months to recover from a disaster.

The most common solution is to create two plans:

  • A disaster recovery plan, which details the steps needed to recover the business from a catastrophic loss
  • A business continuity plan, which details the steps needed to keep the business running in case of a major loss, such as a loss of electricity, location, or key personnel

There’s a lot of help online to help you create your plan. A few of the major items that should be covered include:

  • Employee safety: you’ll need an evacuation plan in case of a disaster that is life- or health-threatening.
  • Communication plan: how will you reach employees in an emergency?
  • Electricity contingency: will you need to access a generator?
  • Internet contingency: can your business survive without the internet for long periods of time, or will you need to find a way to get connected?
  • Location contingency: if your worksite is inoperable, do employees have another place to report to?
  • Employee roles: who will carry out the plan?
  • Private data: how will you safeguard private company and customer data?
  • Systems: do you have an inventory of hardware and software, including vendor technical support contacts? How will you prioritize which system to get back up first? Do you have agreements with vendors who can come to your aid quickly?

Creating a disaster recovery plan can be the lowest priority item on your to-do list as a business owner – until it isn’t.  If you have a lot to lose, then consider spending some time on a plan to give you peace of mind.

The Power of Influencer Marketing

One of the hottest buzzwords in marketing this year is influencer marketing. Influencer marketing uses key people in thought leadership positions to spread the word about your brand.  These people may be paid or unpaid spokespersons for your brands, products, and services.

The profitable thing about influencer marketing is the leverage.  Instead of marketing or selling to one person at a time, you are marketing to key leaders with followings who can influence many people at once.

Influencer marketing varies by industry; here are some common examples:

  • Locating photos of your product already on social media and reaching out to those people to do more
  • Hiring a social media expert with a large following to talk about your clothing line
  • Having a prominent lifestyle blogger post a photograph containing your juice product
  • Starting a referral program for a makeup company so “regular” women will spread the word

The common theme to all of the above examples is finding people who have a huge number of followers that just happen to be your ideal customers.

To take advantage of this marketing method, ask yourself who is influential in your industry that has the ear and respect of your customer base. How could you partner with them so it’s a win for you, them, and their following?  You may or may not need to compensate them, depending on their revenue model.

There are plenty of apps to help you locate influencers relevant to you. A favorite is Ninja Outreach at ninjaoutreach.com.

Try reaching out to influencers to leverage your existing marketing and make your marketing dollars go farther.

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