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Make Your Cash Register Ring With LinkedIn / Part 3: The KPIs

So you are clear about the future of your organization, what you want for your future, and who you want to attract to your business to make it all happen. Your profile reflects your goals, language, and style and your portfolio of groups is primed to showcase what you’re up to in life. You’re contributing to your groups, making connections, and posting updates. Until your cash register starts ringing, how do you know you’re on the right track?

“What you can measure you can manage.”

Trust a CPA to bring up numbers in a blog about LinkedIn. But unless you want to go back to the good old days of spatzeering through cyberspace wondering if you’re actually adding anything to your pipeline>, then memorize this phrase.

There are several places to go on LinkedIn to establish pre-cash milestones. Some of them are quantitative, but all of them are specific and observable. Thus we shall observe:

* Top Influencer of the Week
There are two ways to achieve this coveted status in a LinkedIn group: (1) when you post a discussion and enough other people publicly respond to your post, and (2) when enough other people click “Like” on your discussion or your comment on someone else’s discussion. The art here is in utilizing techniques to dependably help you be a top influencer on LinkedIn with very little time commitment. (Think I’m going to give those away in my blog? That’s what my awesome workshop series is for!)

Extra Credit: When you make it into the Top Influencer list for a certain group, click on the “Members” link inside that group and look near the top of the page – you’ll see how many group members there are. Then you will have an idea of the extent of your influence!

* Profile views
On your Home page, check out the right-hand margin. There is a link indicating how many people have viewed your profile in the last x number of days. Get a baseline and start noticing which types of LinkedIn activities generate interest in who you are and what you’re up to.

Extra Credit: Use a spreadsheet to divide number of views by the number of days to normalize the numbers whenever you check them and figure out if you’re getting more hits per day.

* The “How often people viewed you” graph
When you click the link to see who has viewed your profile, you will also see a graph indicating how many people have viewed your profile over a much longer period of time. Notice any patterns? Correlations?

* Keywords that led to you
If you have the paid version of LinkedIn, then on the same screen as above, check out this statistic. You’ll see a series of keywords followed by a series of percentages. How relevant are the top keywords? If they are not relevant, take another look at the language you use in your profile to make sure that the words will help your profile come up in the search results when someone types in those keywords.

Get a baseline. Contribute to the community. And measure the results to see if you’re on track to making a difference even before the connection requests and phone calls start coming in. Know yourself as a person of influence!

Mobile Accounting

If you are the type of person who loves mobile apps, texting, and getting your email on your phone, then you’re in for a treat: accounting has finally come around to your smartphone.  Here are a couple of great developments you can try so you can stay on top of your numbers.

Accounting Apps

For users of QuickBooks desktop and QuickBooks Online, an app is available to help you stay on top of your accounts receivables.  You can send invoices, view and update customer information, mark an invoice paid, and check up on customers’ balances.

If you are on the Xero cloud accounting system, the Xero Touch app is comprehensive, showing a dashboard of all of your major cash account balances and allowing you to perform numerous accounting functions on your phone.   On the accounts receivable side, you can view and re-send invoices, check customer information, and view account balances.

In the Xero app, you can snap a picture of a receipt and upload it right on the spot.  This helps avoid lost receipts and decreases paper handling, plus the cool factor is high!

These apps work on the iPhone, iPad, and Android.  With QuickBooks, there is a small monthly charge after a free trial, and with Xero, the app is free with your Xero subscription.

Bank Apps

If you’re banking with a major bank, chances are “there’s an app for that.”  Downloading your banking mobile app will allow you to stay on top of balances, receive alerts, and manage your cash flow more effectively.

Payment Apps

More and more businesses are collecting customer payments via their smartphones.  You don’t even need a merchant account for some of these payment apps, like Square, PayPal, or Intuit Mobile GoPayment, but it is cheaper if you do.  If you’re not already taking credit cards, it’s an effective way to get started; your customers can pay via Visa, American Express, MasterCard, and Discover.

With many of these payment apps, you download the app, receive a reader in the mail, and are then able to swipe or key in a client’s credit card information.  You are charged by the transaction, or monthly, if you sign up for a merchant account.  Plus, you can often customize the receipts the client receives with your logo to make them look professional.

Add-on Apps

There are many other mobile apps that can increase your accounting capabilities.  Both ADP and Paychex have payroll apps for their clients.  There are numerous apps to extend many of your accounting functions, such as expense management, document management, invoicing, time-tracking, bill payment, and even work order management.

Accounting to Go

Now you have a choice with your accounting:  you can “eat here” or take it “to go.”  If we can help get you equipped as an accounting road warrior, give us a shout.

Budgeting Breakthrough

When you hear the word “budget,” what do you think about?  Most people would say something similar to “Ugghh!” If you would rather do just about anything besides create a budget, you’re not alone.  The word “budget” brings up connotations of endless numbers, constraints, the opposite of freedom and creativity, and hard work, none of which are very desirable.

Yet, the benefits of a budget are huge.  Budgets can help you with cash flow improvements, keep you on track for higher profits, and alert you to items that need further action.

From “Budget” to “Profit Plan”

To be successful with budgeting, we need to get rid of all of the connotations that go with the word.  Perhaps it might work if we rename “budgeting” to “profit planning.” And then, rather than focus on how little we should spend, let’s start with how much revenue we’re going to make.

Revenue Clarity

It’s simple to create a revenue plan if you go backwards.  What revenue goal would you like to hit this year?  Just like we would never get in a car without a final destination, a revenue plan gives us a number to aim for in our businesses.

Once you know your number, then we can use averages to come up how many sales or clients we need to generate in order to meet our revenue goal.  Here’s a quick example:  Let’s say you want to reach $5 million in revenue this year.  If you average order is $10,000, then you need 500 sales.  If you have multiple products and services, then you’ll need to sum the product of the average sale times the needed number of sales for each line.

From there, you can make marketing and production plans based on the number of sales or clients you need.

Protecting Your Profit

Think of the expense side of your “profit plan” as protecting your profit margins so that you can ensure financial gain from all the hard work you do.  Setting budget limits on spending will allow you to control overhead and other items so you can keep more of what you make.

Exceptional Reporting

A great “profit plan” report will provide several things.  You can compare budget to actual, or better yet, just be alerted to the accounts showing exceptions.  You can also get an income statement that compares the current period with the prior year period so you can see how far you’ve come.  One last option is a benchmark report which provides industry averages so you can measure how you fare compared to other companies in your industry.

A “profit plan” is a great tool for your business.  If we can help you with the process or provide you with custom reporting, please give us a call.

Make Your Cash Register Ring With LinkedIn / Part 2: The Clicks

So you’re clear on your long-term vision for yourself and your business as well as and who you want to attract to your business. Now…how do the answers to the questions posed in the previous blog translate to clicks in LinkedIn?

(1) Who am I and what do I want for my life?
Your answer to this question will show up everywhere in LinkedIn. By way of example:

Photo: Casual, professional, company logo, or no photo?
Tagline: Title, tasks, benefits, or goal?
Profile: What sections to include or exclude?
Connections: Quantity or quality?
Groups: What does my portfolio of groups say about me?
Posts: Engaging? Informative? Advisory? Advertisements? Humorous? Enticing? Jargon or vernacular?

(2) Why am I in business?
The answer to this question will evidence will be in your posts, so you’d better be honest with yourself about this or you will waste your time on LinkedIn. This will determine the content, tone, frequency, and purpose of your contributions. Someone whose underlying reason for being in business is self-expression will post differently than someone whose purpose is to be independent, or to experience connectedness.

(3) What is my exit strategy?
If your exit strategy is to be acquired, then build the business in such a way as to make the business look and be desirable. Using LinkedIn to strengthen your personal brand as opposed to the company brand will work against you. So in your updates, announce things that your company is up to and accolades for members of your team. In your posts, mention the way your company conducts its affairs.

(4) What is my long-term vision for this business?
Consider your portfolio of groups. If your vision includes being a leader in your industry, join industry groups and trade groups. If your vision includes moving into a different market, join groups in which members of that population – and their trusted partners – congregate.

(5) Who are the types of players needed to make that happen?
Make sure the profiles of you and your key people authentically reflect who they are, so when you use the Groups and Jobs features to attract employees and they do a little reconnoitering online, a filtering process will occur automatically and the best-fit possibilities will make themselves known to you, either by posting a response to your comment or by direct contact.

(6) Which of my stories are compelling to key people in face-to-face conversations?
Consider sharing these stories by including them in discussions, activity updates, and your profile as well as private messages.

(7) In what ways is my company’s offering unique to the marketplace?
When you create a post in a group or activity update, and when you create your profile, mention these offerings as opposed to the run-of-the-mill aspects of your business. You don’t want to “push” your services with every sentence, but when you contextually speak of these in the places that make sense for them, i.e. the right groups, they will attract the interest of the right parties.

(8) What are the key experiences that touch the people most important to my business?
Consider all of the channels within LinkedIn which you may use to communicate information. Including multimedia presentations through add-ons and links gives you latitude and freedom to convey essential content in a way that makes an impact.

Need an A/R Makeover? A Quick, 5-Item Best Practice Checklist

Technology has allowed businesses to make substantial improvements in their customer invoicing processes.  The good news is that when you implement these technologies, you will almost always get paid much faster.

If it’s been a few years since the last time you’ve changed your accounts receivable processes, it’s time for a new look.  Here are five tips you can use to rate your own invoicing process, step by step.

1.     Invoice Creation

The best way to create all of your invoices is by the push of a button from one of about five types of systems that already have all of your data:

  •  Time and billing, if you bill hourly
  • Estimating and project management, if you use proposals
  • Customer relations management (CRM) systems that have invoicing as a feature
  • Point of sales systems that track open accounts
  • Accounting system that includes an A/R component

There are a couple of key best-practice concepts to follow at this step:

  • Eliminate any duplicate data entry you can.  You should only have to enter your invoicing data in one place, and it should flow to every other system that needs it.
  • Automate as much of the process as possible.  Never start in Word or Excel, because this always means duplicate data entry somewhere.
  • Have an easy approval process so someone else can do the data entry if needed.
  • Keep your invoice data real-time so you can benefit from the next step, which is….

2.     Invoice Delivery

How you create your invoice will vary by the type of business you have, but the main thing to make sure of is that the invoice is approved quickly and sent out to the client as soon as the work has been done.

The only way to do this is electronically.  If you’re still printing, stuffing, stamping, and mailing you invoices, you’re losing anywhere from two days to nearly a week before your customer even sees the bill.  Change that by using email or delivering the invoice electronically.

3.     Invoice Terms

When do you want to get paid?  Most people feel it’s realistic to aim for 30 days.  But if you set your payment terms to Net 30, you’re more likely to get paid in 45 days, not 30, according to recent research by Xero, where over 12 million small business invoices were reviewed.

Set your terms to 13 days or less, Xero suggests, because most small business debtors pay two weeks late.  Here is the infographic in case you want to check it out:  http://www.xero.com/guides/invoicing/

4.     Payment Method

How does your business rate when it comes to payment options?  If all you take is checks, you can add another week’s delay to your payment.  Instead, we recommend creating lots of choices for customers, such as taking:

  •  Credit and debit cards through MasterCard, Visa, American Express, and Discover
    • You can set up links online (best) or receive a fax or scanned form where you can enter the card into your back office.
  • PayPal
  • ACH for recurring payments that the client agrees to draft from their bank account
  • Checks

Your industry may even have more options.  For example, in accounting, Intuit has their Intuit Payment Network (IPN) where small businesses can receive money electronically and send and receive requests for money.  IPN is far cheaper than PayPal fees, too.

5.     Receipt

When you get paid electronically, it’s in your bank (or your merchant account) within minutes.  If you bank online, you can see things immediately now (it’s really amazing!).  When you receive a check, you have the overhead of preparing the deposit and making the trip to the bank.  If you have hundreds of paper checks, you also have additional bank fees incurred from processing the checks.

If your accounting system interfaces with your bank, then you save a lot of time and money not having to post those transactions.

Invoice-Free Zone

Why not get out of the invoicing business altogether by offering a pay-in-advance option?  Your Accounts Receivable balance goes to nothing, to name one of many benefits.  Not every industry can adopt this practice, but if you think creatively, you might find some ways you can implement this in your business.

How did your A/R process rate on the 5-point checklist?  Got some ideas for improvement?  As always, please reach out if you have A/R questions or if we can help you implement your best practice invoicing system.

Five Cash Leaks to Avoid

Cash flow improvement is a hot issue for small businesses; in many businesses, it seems like there is never enough cash when you need it.  The last thing a business owner wants is to reduce their cash balance unnecessarily.  To help you preserve or increase your cash, here are five cash management leaks to avoid.

1. Bloated Bank Fees

Some banks are more business-friendly than others.  We recommend you assess the fees you are currently being charged to see if you can discontinue any unnecessary services.

  •  Could you maintain a cash balance to avoid monthly fees?
  • Are you being charged online banking fees and bill pay fees, and are these still necessary?
  • Are you being charged for a high volume of transactions or cash drawer services, and are these competitive with other banks?

Banks, including national brands, that have not kept up with technology and have not automated a significant amount of their transactions are inefficient and must charge higher fees to cover their processing costs.  If your accounts are located at one of these costlier banks, you do have a choice.

2.   Overtaxed

Are you sure that you are paying the lowest amount of taxes you legally owe?  There are several places to look to make sure you have not overpaid taxes anywhere in your business or personally:

  •  Payroll taxes
  • Sales and use tax
  • Franchise taxes
  • State and local income taxes
  • Property taxes
  • Federal income taxes
  • Taxes that are specific to your industry

In preparing income taxes, a few of the easiest items to overlook include carryovers from prior years and new deductions you become eligible for.  If you received a large refund this year, congratulations, but that means you gave Uncle Sam an interest-free loan on your money.  You can do better next year by estimating your tax payments and paying only what’s due.

3. The Check Is in the Mail

Customers who take too long to pay you are big cash drains in your business.  Consider changing your terms, asking for deposits, or becoming more aggressive with collections to bring your DSO (days sales outstanding) down.  When you do, you’ll get an instant, permanent cash flow improvement.

4.  Sweat the Small Stuff

You may have an eagle eye on your largest bank account, but what about your other cash stashes?  PayPal, petty cash, and business savings accounts are among the places that may not get daily scrutiny.  Make sure those accounts are properly reconciled and have the proper controls in place so funds don’t go missing.

5.  It’s in Your Interest

A nice problem to have is when your bank balances get too large and you don’t need the money immediately.  Make sure that money is still working hard for you by putting the excess in an interest-bearing account.  It’s not much these days, but every little bit helps.

Make a Dash to the Cash

If we can help you plug any of these cash leaks in your business, please don’t hesitate to reach out and let us know.

 

The Fine Art of Prioritization

Running a business usually means putting in over 40 hours a week.  In fact, if you’re the typical entrepreneur, you have more ideas you want to implement than you have time for!  That’s when proactive, strategically executed prioritization can make all the difference.

So Hard to Choose    

If you have lots of ideas in your head or on your “to do” list that are not getting done, you’re certainly not alone.  Here’s a process for helping you decide what to do first, next, and not at all.

Step 1:  Write down all your ideas, tasks, “to do’s,” projects, and even items you need to do on a daily basis.  Use a spreadsheet and list each item in a row by itself.  Later you’ll want to be able to sort the list, so we recommend using Excel or another spreadsheet software.

Once you have everything down on paper, you will be amazed at how much this unclutters your thinking.  You will also have all your great ideas captured so you don’t forget them.  You might also get very overwhelmed, but don’t stop now.  Relief is on the way.

Step 2: Add some information about each item, creating four additional columns:

  1.  Is this item about working IN your business (client work, overhead, etc.) or ON your business (new products or new services, developing procedures, hiring more staff, marketing, creating new partnerships)?
  2. Is this item revenue-generating?  Or will you lose revenue if you don’t get it done?
  3. Can you delegate this task or does it have to be done by you?
  4. If you were to hire someone to do this task, how much would it be worth per hour?

Step 3:  Analyze your choices.  Once you have these additional items filled in, you can go wild with opportunities.  Here are some very cool eye-opening activities to try:

  • Separate tasks that are working ON vs. IN your business.  There is never enough time to work on your business, so force it by blocking out a few hours or a half-day a week and do it, no matter what.  It might be the best way to make progress in your business.
  •  Sort the list by how much revenue the task could generate or how much potential it has, and decide how to prioritize from there.  If you need help calculating the ROI, return on investment of an idea, we can help you calculate that.
  • Take a look at what you marked “not able to delegate,” and ask “why not?”  Does a procedure need to be written?  Do you need more staff?  Does your staff need training?  Or do you need to learn to let go?  Whatever it is, and especially if there are a lot of these items, get these roadblocks tackled so you don’t become the bottleneck in your own business.
  • Sort the list by “column D” above, the market value you recorded for the task.  Then ask yourself what your hourly rate is.  How many tasks are you doing that are below your hourly rate?  Hiring someone to do your lowest level tasks could very well be another item you need to add to your new “to do” list!

This last one is really important, because it can so strongly affect the profitability of your business.  The last thing you want to do is go backwards and give yourself a demotion with a pay decrease, but that’s exactly what you’re doing each time you do a task yourself that’s at a low market rate.

Step 4:  Prioritize with confidence.   With all of this information in an organized spreadsheet, you will gain the clarity you need to make some powerful decisions about how to spend your time.

Time

There’s nothing more precious and scarce than our time.  Every day, we have a choice about how to spend it, but too often we get caught up in the urgent, but not important, daily fires.  This exercise helps us take a step back and look at what’s important instead of what’s urgent.

Is Hosted QuickBooks Right for You?

If you are currently using the popular QuickBooks desktop software, you now have a fairly new option available to you:  hosted QuickBooks.  In this article, we’ll talk about what it is, what type of businesses it’s right for, and how to get started if you decide it’s for you.

A Host of Opportunities

Hosted QuickBooks changes the location of your QuickBooks company file from your local computer to one of the dozen authorized QuickBooks hosting companies.  You then access your QuickBooks file through a secure Internet connection.  The good news is you continue using the exact same QuickBooks software, screens, forms, and reports that you are comfortably familiar with, so the additional learning curve is extremely low.   The two biggest differences are:

  • You access your QuickBooks differently; instead of accessing your local software, you will access the same version of QuickBooks software via the cloud on a secure server provided by a hosting vendor.  You will most likely access your QuickBooks by clicking on a desktop icon or accessing a screen and entering your login information.
  • The pricing is different.  Instead of paying a large software fee at the beginning and then optionally paying for annual upgrades, you pay monthly, like a lease.

There are a few other very minor differences, such as how you back up your file, how you print checks, invoices, and other forms, and how you interface with other software such as Microsoft Outlook® or Word®.  At most, the learning curve for each of these minor changes is five minutes top for any user.

Who Benefits

You will benefit from hosted QuickBooks if any of the following are true:

  • You, your team, your bookkeeper, or your CPA needs to be able to access your QuickBooks files from multiple locations.
  • You are spending at least one hour per month restoring the file from one location to another.
  • You have experienced errors in the past from backing up and restoring the company file or the Accountant’s Copy because of passing it back and forth among people who need to update it or to get information from it.
  • You prefer to save the time it takes installing QuickBooks and applying the upgrades to QuickBooks software.  With hosted QuickBooks, the hosting vendor takes care of all of that.
  • You do not have a recent backup of QuickBooks and forget to take backups on a regular basis.  With hosted QuickBooks, backups are a routine part of the process.
  • You’re great at working on the core items of your business, but want to reduce time spent on IT-related tasks.
  • You dislike or feel inadequate when it comes to technology, and you agree it makes sense to outsource as much as possible.

Any Concerns

Hosted QuickBooks is great, but it’s not right for everyone.  If you feel “safer” with no one having access to your QuickBooks, then hosting it may not be right for you.  Although the data centers are far more secure than the PCs in most people’s homes and offices because they have to undergo a rigorous security audit to become a hosting vendor, some people are simply uncomfortable passing their financial data to others.  If you want to consider hosted QuickBooks and wonder about security, we’ll be happy to have a conversation with you about that.

Hosted QuickBooks is also not right for people that are using very old software versions because you may be forced to upgrade to a newer version.

Hosted QuickBooks is also not right for people who have much more free time than budget.  Although hosted QuickBooks is not particularly expensive, there is a cost outlay that will buy you time savings.  If the free time you gain (that you can apply to completing more important priorities in your business) is not valuable to you, then hosted QuickBooks may not be right for you.

Getting Started

Before moving to a hosted QuickBooks solution, your accounting professional will want to ask you questions about how you are using QuickBooks, if they aren’t already familiar with your requirements.  Selecting the right hosting solution means evaluating:

  • What version and line of QuickBooks you are currently using because this has to be exactly matched with the hosting vendor.
  • What other applications access QuickBooks, such as online banking and payroll.
  • What add-ons you are using with QuickBooks, if any.
  • What printers, Microsoft software, email software, and other peripheral needs you have when using QuickBooks.

Once those answers are gathered, your accounting professional can provide you with some hosting solutions, costs, and implementation plans.  Most accounting professionals partner with one or more hosting companies so that you can get a seamless one-stop shop experience.  You may also be able to benefit from volume or package pricing through your accounting professional.

If you are thinking that hosted QuickBooks might be right for your business, please email us or give us a call so we can talk more about it.

 

Have You Been Hacked? How to Minimize Your Risk

Just about every day, we read in the news that another company has been hacked. You might have already been directly affected by the password thefts at LinkedIn last year or Evernote this year. Or you might have had your own social media account, email, website, network, or computer hacked. Worse, many of you have been hacked but don’t even know it.

So how can you minimize the damage and risk of hackers? Here are several tips, some familiar, some not so familiar. As you go through the list, check off the ones you’re already doing and make a list of new ideas to implement to protect your business and personal assets.

Signing Your Life Away

Your signature might look great in a graphic in your email signature line, your website, or your newsletter, but it’s a huge risk. You’re giving away your handwriting, and forgers can easily replicate, master your handwriting, and impersonate you. To reduce identity theft, don’t publish your real signature anywhere.

Money, Honey

Implement strong passwords on all of your financial accounts: banks, credit unions, PayPal, credit cards, and your accounting system. We know it’s painful, but do not use the same password for your financial accounts anywhere else, especially social media! If possible, use a different password for each account to reduce risk further.

What’s Your Password?

Here are some quick password tips:

• Do not use your name, your pet’s names or your kid’s names in your passwords. There’s just too much information available publicly to do that safely anymore.
• Mix up letters, numbers, capital letters, and special characters, if they are allowed.
• The longer, the more secure; most apps require at least 8 digits.
• Change passwords quarterly to be on the safe side.

Password Storage

Most apps that help you save time with passwords are NOT safe! Here’s what we do and don’t recommend:

DO:

  • Password-protect your computer, even though you don’t have to.
  • Keep a separate file of your passwords on your computer, but DO password-protect that file and make sure it is not shared with anyone on a network. Also name the file something totally unrelated like bio, letter, or goulash recipe; do not name it “passwords.doc!”
  • You can also keep a record of your passwords offline, but be sure to lock it up in a safe.
  • When you make file and disk backups, be sure those are locked up and password-protected too. They will no longer have your PC password to protect them.

DON’T

  • Don’t give in to your browser or any website when it asks to remember your user ID and password, especially for your financial accounts or client information. All of the major browsers have been hacked – Internet Explorer, Chrome, Firefox, and even Safari.

If you use password management applications, proceed with caution. Be sure you have properly vetted their security claims. Most of these are simply form fillers that are not safe.

Vulnerable Applications

Avoid leaving vulnerable PC ports open and unattended, including chat, messaging, FTP (file transfer protocol), Skype, webinars, Google hangouts, video sharing, and the like. It’s like having all the doors and windows unlocked in your house; an intruder has a lot of choices for easy entry. When you are on these more vulnerable connections, shut the others down, and close the applications you don’t need. Then logoff when you are done.

A Plug for Software

As soon as a hacker has found a new exploit, the software companies will learn about it and make an update available within days. The hacker community is tight; other hackers will look for software that is not updated and exploit the hack. Avoid the copycat hackers by staying on top of your software updates, not just your anti-virus, but also your Microsoft and other software updates. Doing this will eliminate a great deal of the risk out there.

New Users

If multiple team members need to access your software, consider setting up additional users rather than having one account. If one person gets hacked, the others will likely still have access and can react quicker to the intrusion.

Stay Safe Out There

How many of these are you already doing? Give yourself a reward, and then get busy implementing the rest so you can stay safe.

Seven Strategies to Put the Spring into Your Sales

Spring is here and that’s the perfect time to try something new in your business to make things fresh.  Here are seven ideas to try in your business; pick the one that’s most likely to put the spring in your sales.

1. BOGO

“Buy one, get one” or BOGO deals are always hot and never grow old.  Even if it’s not common in your industry, see if you can adapt and create a deal like this.  The best thing about a BOGO strategy is it spreads more of your product or service around to a wider customer base, which can spur referrals or word-of-mouth, the best kind of sale.

Here’s an example of a BOGO applied to a service: Purchase a seat at a training workshop and bring a co-worker at no extra charge (or charge the price of materials and lunch to cover costs).  You can also offer one month free (cheaper than offering 10 percent off on an annual basis) if you have a service that is performed over time.

 2.Weekend Sale

Sales can move a lot of people to action.  The key is to limit the time that they can get the discount to a very small window.  Hold a time-limited sale when it is slow for you (could be during this month when people are hit with tax bills) to boost your volume.

 3.Freshen Up Your Displays

If you have a storefront, when is the last time you’ve freshened up your look?  Retail businesses work hard at this, but even if you aren’t in retail, take a look at what the customer sees.  Is it inviting?  Fresh?  Pleasant?  If not, do some spring cleaning!

If you work from home or have a virtual office, your website is your storefront.  See if it needs some spring cleaning so that you look more attractive to your prospects and clients.

4.Introduce New Features

Make a slight change to your existing product by adding a new feature, offering it in a new color, or something similar.  It will feel a little fresher to your clients, which may cause an increase in perceived value.

 5. Start a New Niche

Once you’ve gotten a couple of clients from a new industry, you’re off and running.  You will be able to learn from working with this new industry, and then you will be more valuable to others in that space.

Take a look at your client list, and see where you have just a few clients in the same industry but would like more clients like them.  Then go for it!

6.Flavor of the Month Club

Baskin-Robbins used to have a “flavor of the month” so that customers would be enticed to come into their ice cream shops over and over again.  You may be able to have an “item of the month” or even a VIP club where your customers get something new each month.  Your VIP Club could also include priority treatment with specials or discounts.  VIP clubs done right are especially effective in restaurants and retail, but can work in other industries too.  The goal is to increase the frequency of visits to your business by enticing clients to become regulars.

7.The Biggest Opportunity of All

We often overlook the top opportunity that’s under our own noses:  our current and past clients.  They trust us the most, which is the highest hurdle to new business.  If you haven’t contacted your top clients in a while, make a point to reach out.  More sales could be just a phone call away.

Now it’s time to spring into action on the one idea that resonates most for your business.

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