The Fee for a Business Plan for a Startup

The price for a business plan depends on a few things:

  • whether the plan will be used to raise investment capital (higher) or to make decisions while creating the company (lower)
  • how large and how quickly the founder plans to grow the business (larger & faster = higher fee)
  • how experienced the founder is in creating & launching successful businesses (greater certainty for the client can be parlayed into a greater fee for you if you’re really good at this, adding value & not just documenting…but greater certainty for the client can also result in a downward price pressure if he is just looking for someone to document his thoughts that he’s already confident about and not looking to be influenced)
  • relates to the above point – whether this is designed to be a project documenting what’s in the founder’s head (lower) or a process in which the business design is in fact generated based on powerful, illuminating questions with a suite of the options presented (higher). This latter choice is a process in which language is treated as a generative act, not a descriptive act.
  • what the startup will be left with when the engagement is complete – something genuinely reference-able, usable, inspiring? Or a 100-page book that’s going to get stuck on a bookshelf?